Jordan Valdés

Jordan Valdés is the founder of Varnum Street Strategies (VSS), a boutique strategic communications firm in Washington, D.C. She brings more than 20 years of experience helping organizations advance business goals, shape policy, navigate legal challenges and protect their reputations. VSS’s clients build defense technology, deep tech and quantum technology.

Her career spans journalism in the Middle East, service in the Obama administration advising on Cuba policy, and senior leadership at IBM and startups. At IBM, she led communications for the rebranding and relaunch of its $26 billion partner business. She spent a decade guiding global public affairs teams at leading agencies, and managed financial, communications and legal strategy for the Puerto Rico Oversight and Management Board through the largest debt crisis in U.S. history.

Today, Jordan advises executives, founders and investors across technology, defense, energy and healthcare on corporate positioning, policy advocacy, crisis response and executive counsel. For a roster of AI clients, she advises on media engagements that show how Fortune 500 companies are turning AI investment into shareholder ROI.

A first-generation Cuban American and PRWeek Women to Watch honoree, she holds a master’s from Johns Hopkins SAIS and speaks Spanish and French. She lives in Washington, D.C.